Registering Voters in 2026 Toss-Up Districts
The voters are there.
They just haven't been asked.
Millions of eligible Americans aren't registered to vote — not because they don't want to, but because no one has made it easy enough. We fix that.
How it WOrks
We start with government voter files — public records that tell us exactly who lives at a given address and whether they're registered. We identify eligible but unregistered voters by name, in the districts where registration gaps are largest and margins are tightest.
Then we mail them a voter registration form. Pre-filled with their information. With a prepaid return envelope. Followed by three peer-to-peer text messages to confirm they received it and encourage them to send it back.
No guilt. No slogans. Just a form and a stamp.
In 2024, this approach delivered a 17% conversion rate — more than triple what most commercial direct mail achieves. We registered 51,274 voters. 33,864 of them voted.
In 2 congressional districts, our registrations exceeded the margin of victory.
beyond registration
Mobilizing voters to the polls
Registration is step one. We also run a text mobilization program to help newly registered and low-propensity (infrequent) voters get to the polls — encouraging early voting and vote-by-mail so a ballot arrives at their door 30 days before Election Day as a built-in reminder.
In 2024, our text mobilization program drove an additional 10,000 net votes at $16–$40 per net vote.
Where we work
We target congressional districts where communities of color are growing fast and registration and mobilization gaps are largest.
We use the Cook Political Report to identify where unregistered eligible voters are most concentrated — and where closing that gap will have the greatest impact.
Our district list is updated as the 2026 landscape shifts.
what it costs
$10 per registration. $14 per vote.
For context: door-to-door canvassing costs $2,000 per net vote. Our results have been independently verified by Civitech through a randomized controlled trial — the same methodology used in medical research.
want to Help?
Every $10 registers a voter. Every $14 puts one more person in the booth.